Adult Swimming

Client: Adult Swim

Role: Associate Creative Director

Agency: Movement Strategy

Webby Awards (2023)

Winner – Social – TV, Film, & Entertainment

3X Shorty Awards (2023)

Silver – Instagram Presence

Bronze – Art Direction

Finalist – Comedy Video

ProMax Global Excellence (2023)

Finalist – Organic Use of Social Media

Adult Swim has been, and always will be, one of the most inspiring forces to shape me creatively. Leading creative direction on their social channels for 2 years will forever be a highlight and privilege I look back on.

It’s easy to tell from watching Adult Swim's nearly 25 years of programming that there is an innate rejection of rules and expectations.

This is what fans love about them, and this is what informed our approach in opening the firehose of insanity for their social presence.

Example video credit: Adult Swim

Years before “community-building” was a branding buzzword, Adult Swim had cultivated a real community of die-hard fans who rallied around the network’s singular artistic voice.

We extended the brand voice far beyond core IP to blend nostalgia, absurdism, and deep fandom to keep audiences engaged and surprised.

From re-skinning DOOM in the Rick and Morty universe to dissecting fan-favorite characters, our team pushed itself daily to find new ways to authentically bring Adult Swim's inimitable voice forward.

During these creative voyages, we learned invaluable lessons. For example: the aerodynamics of various breads.

The stats validated our team’s manic passion.

By trusting our instincts and embracing a no-holds-barred approach, we authentically connected with Adult Swim’s core, keeping their brand a singularly dominant voice online.